Connecting Mothers Initiative
My Role:
Visual Designer
UX Design Intern
At CMI, I worked as a Visual Designer and UX Design Intern, leading a team of UX interns in a full website inventory and translating our audit into strategies that improved analytics, accessibility, and brand consistency. I also gathered user insights through a survey with more than 600 responses, which helped guide future resource planning.
During a focused six-week project, I produced a prototype for the CMI Resources platform and standardized the UI design system. I also aligned executives and cross-department teams by building and presenting a product deck that outlined key use cases and market opportunities.
Brand Development
The Connecting Mothers Initiative brand was shaped directly from its mission to provide stability, support, and accessible resources for mothers and caregivers. The visual identity uses warm, grounding colors, intimate photography, and the clean, approachable Poppins typeface to reflect comfort, trust, and clarity.
Each design choice reinforces the vision of a community where no mother faces challenges alone. Together, the palette, imagery, and typography create a cohesive system that feels supportive, human, and empowering. Directly mirroring the emotional and practical guidance CMI strives to offer.
Poppins Display Font
Spectral Display Font
CMI Moodboard
Design Decisions
Message and Tone: The tone is warm, authentic, and empowering, just like in real-life support conversations.
Accessibility: Throughout the website and media a focus on accessibility prioritizes ease and understanding.
Slide Decks
I designed slide decks for major marketing addresses, research presentations, and stakeholder meetings by translating complex information into clear, visually engaging narratives. My role included developing cohesive layouts, refining data visualization, and ensuring each deck aligned with the organization’s visual identity and communication goals. Through thoughtful design and storytelling, I helped over 3 teams/ departments present their insights with clarity, impact, and cohesion.
Impact
Supported presentations reaching 70+ internal and external viewers, ensuring consistent brand alignment and messaging accuracy.
CMI Resource Hub
Our Work
The CMI Resource Hub is a digital space designed to support mothers with clear, accessible tools and information tailored to their needs. My work centered on shaping the platform’s structure, visuals, and user flow to make the experience simple and supportive.
This project is available to view upon request!
